"Power to the Edges: Trends and Opportunities in Online Civic Engagement" , by Jillaine Smith, Martin Kearns and Allison Fine, is a very good snapshot, taken May '05, of the state of online activism. Some of the key findings for organizations in the report:
-- design a "connectivity strategy" as opposed to a "technology strategy"
-- be "nimble and quick" with incorporating new opportunities provided by new technology
-- "push power to the edges": change the nature of the relationship with the people organization's seek to engage
-- build "network-centric leadership", the complement to "power to the edges", where the "edges" are able to contribute, collaborate, act, grow, lead etc.
jd
Sunday, June 05, 2005
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